05 · The problem
You are spending on marketing. Which part of it is working?
Most business owners cannot answer that question, and it is not their fault — analytics gets installed and never configured, so it reports pageviews nobody can act on. Before spending more, it is worth knowing where the customers you already have actually came from.
You probably recognise at least one of these
If two or more of these describe your situation, this is the right page.
- Analytics is installed but nobody has ever opened it.
- You cannot tell whether an enquiry came from Google, Instagram or a referral.
- Reports show impressions and reach, never enquiries.
- You are running ads and cannot say what a lead costs you.
- Decisions about budget get made on instinct.
The fix
What we actually do about it
Measure before advising
GA4 configured around your actual conversion events — a form submitted, a call started, a WhatsApp chat opened — not just pageviews. Search Console verified. Every enquiry tagged with where it came from.
Audit the channels you already run
What is working, what is not, and what has never been tracked at all. Usually at least one channel turns out to be carrying the others, and at least one turns out to be costing money for nothing.
Write a plan you can hold us to
A 90-day roadmap: which channels, in what order, what to expect from each, and the leading indicators that tell you within weeks whether something is working rather than after a quarter.
Say when the answer is "do not spend"
If a channel is not worth it for your business we say so, including when it is a channel we could bill you for. That has cost us work and earned us referrals.
Deliverables
What you get
Everything below is written into your scope document before work starts, so there is no argument later about what was included.
- GA4 and Google Search Console set up and verified in your own accounts
- Conversion and event tracking configured to your real funnel
- Enquiry source attribution, so every lead is traceable
- A channel audit: what works, what does not, what was never tracked
- A written 90-day growth roadmap with expected outcomes
- Competitor positioning analysis
- A monthly review call and reporting in plain language
Questions
Before you ask us.
I already have Google Analytics. Is that not enough?
Installed is not the same as configured. Out of the box GA4 reports pageviews and sessions, which tell you almost nothing about your business. The value comes from defining what counts as a conversion for you and tracking that — which is a setup job, not a plugin.
Do I need this if I am not running ads?
Arguably more. Without ad spend your growth depends entirely on organic channels, and knowing which of those is producing enquiries is what tells you where to put your limited time.
Will you manage my ads too?
We set up the measurement and the strategy, and we can manage campaigns as a separate engagement. But we will not recommend ad spend before the tracking is in place — spending without measurement is how budgets disappear.
What does the reporting look like?
A short monthly document in plain English: enquiries received, where they came from, what changed since last month, and what we are doing next. No dashboard you have to interpret yourself.
Also common
Other problems we get called about.
Website design and build
How we fix it The problem Your business runs on spreadsheets, WhatsApp threads and software that was never built for you.Custom platforms and web apps
How we fix it The problem Customers search for exactly what you do — and find your competitor.Search visibility
How we fix it The problem Enquiries sit unanswered until they go cold, or get lost between WhatsApp, email and a notebook.Enquiry follow-up that runs itself
How we fix itThirty minutes, no pitch.
Describe the problem. We will tell you what is causing it and roughly what it takes to fix — including when the answer is that you should not spend the money.